ReflectYourGear, a subsidiary of the well-known SafeReflections® reflective company, retained us to brand, design and deliver a web platform to drive their individual-consumer endeavor of their reflective chain.  We conducted an in-depth discovery and evaluation of their industry and competitive landscape.  We needed to provide brand education as well as safety education to end users while easily encouraging them to purchase reflective material.  We structured the site map to allow users to navigate a plethora of information and provided a quick and simple checkout process to purchase the materials.



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